Effective Date: March 11, 2026
Introduction
Welcome to OUYA® Official Website (https://ouyastore.com/). At Ouyastore, we are committed to protecting your privacy and ensuring the security of your personal information. This Privacy Policy explains how we collect, use, disclose, and safeguard your information when you visit our website, purchase our products including the Ouya Console, Ouya Game Console, Ouya Controller, and other gaming accessories, or interact with our services.
We understand that trust is fundamental to our relationship with customers who share our passion for open gaming and innovative entertainment. This policy is designed to help you understand what data we collect, why we collect it, and what we do with it. By accessing or using our website and services, you acknowledge that you have read, understood, and agree to be bound by the terms of this Privacy Policy.
OUYA® is dedicated to transparency in all our practices. As pioneers of open gaming platforms, we extend that philosophy of openness to how we handle your personal data. We encourage you to read this policy carefully and contact us if you have any questions or concerns about how we manage your information.
What Information We Collect
We collect various types of information to provide and improve our services, process your orders, and enhance your gaming experience:
Personal Identification Information: When you create an account, place an order, or contact our customer support, we collect information such as your name, email address, phone number, shipping address, billing address, and payment information. This information is essential for processing your purchases of Ouya gaming systems, controllers, and accessories.
Account Information: If you register for an account on our website, we collect your username, password (stored in encrypted form), purchase history, product preferences, and any other information you choose to provide in your profile settings.
Payment Information: When you make a purchase, we collect payment card details, billing address, and transaction information. However, sensitive payment data is processed through secure, PCI-DSS compliant third-party payment processors, and we do not store complete credit card numbers on our servers.
Technical Information: We automatically collect certain technical data when you visit our website, including your IP address, browser type and version, operating system, device information, referring website addresses, pages viewed, time spent on pages, access times, and other diagnostic data. This helps us understand how visitors interact with our site and improve our platform.
Communication Data: We retain records of your communications with us, including emails, customer support inquiries, product reviews for items like the Ouya Vonsole or Ouya Controller, survey responses, and any feedback you provide about our products or services.
Location Information: We may collect general location data based on your IP address to customize content, provide region-specific offers, calculate shipping costs, and comply with regional legal requirements.
Cookies and Tracking Technologies: Our website uses cookies, web beacons, and similar tracking technologies to enhance user experience, remember preferences, analyze website traffic, and deliver personalized content. Detailed information about our cookie practices is provided in the Cookie Usage section below.
Use of Information
We use the collected information for various legitimate business purposes that directly benefit our customers and improve our services:
Order Processing and Fulfillment: We use your personal and payment information to process and fulfill your orders for Ouya gaming hardware, controllers, power supplies, and accessories. This includes verifying payment information, arranging shipment, providing tracking information, and handling returns or exchanges.
Customer Service and Support: Your contact information enables us to respond to your inquiries, provide technical support for your Ouya game console, troubleshoot issues with your Ouya controller or other products, and resolve any complaints or concerns you may have.
Account Management: We use your account information to maintain your user profile, track your order history, manage your preferences, and provide personalized recommendations based on your gaming interests and previous purchases.
Website Improvement and Analytics: Technical data helps us analyze how users navigate our website, identify popular products and content, optimize website performance, fix technical issues, and develop new features that enhance the user experience.
Marketing and Communications: With your consent, we may send you promotional emails about new products, special offers on Ouya gaming systems, upcoming sales, newsletters featuring gaming news and tips, and other information we think may interest you. You can opt out of marketing communications at any time.
Legal Compliance and Protection: We may use your information to comply with legal obligations, enforce our Terms & Conditions, protect our rights and property, prevent fraud or security threats, and respond to law enforcement requests or court orders.
Business Operations: Information is used for internal business purposes including accounting, auditing, data analysis, research to improve our products and services, and understanding customer preferences in the gaming console market.
Personalization: We use your browsing history and preferences to customize your experience on our website, showing relevant product recommendations, tailoring content to your interests in indie gaming or specific console features, and creating a more engaging shopping experience.
Third-Party Disclosure
We respect your privacy and do not sell, trade, or rent your personal identification information to third parties. However, we may share your information with trusted third parties under specific circumstances:
Service Providers: We work with third-party companies that perform services on our behalf, including payment processors, shipping carriers, warehouse and fulfillment partners, email service providers, web hosting companies, analytics providers, and customer service platforms. These service providers have access to personal information only as needed to perform their functions and are contractually obligated to maintain confidentiality and security.
Business Transfers: If OUYA® undergoes a merger, acquisition, reorganization, bankruptcy, or sale of assets, your information may be transferred to the successor entity. We will notify you via email or prominent website notice before your information becomes subject to a different privacy policy.
Legal Requirements: We may disclose your information when required by law, such as to comply with subpoenas, court orders, legal processes, or governmental requests. We may also disclose information when we believe in good faith that disclosure is necessary to protect our rights, your safety or the safety of others, investigate fraud, or respond to government requests.
Consent-Based Sharing: With your explicit consent, we may share your information with third parties for purposes not described in this policy. You will be informed of the specific purpose and recipient before any such sharing occurs.
Aggregated or Anonymized Data: We may share aggregated, non-personally identifiable information about our users with partners, advertisers, or the public. This data cannot be used to identify individual users and helps demonstrate trends in the gaming console market and user preferences.
All third parties we work with are carefully vetted and required to implement appropriate security measures to protect your personal information. We maintain contracts with these parties that restrict how they can use and disclose your data.
Cookie Usage
Our website uses cookies and similar tracking technologies to enhance your browsing experience and provide personalized services. Understanding how we use these technologies helps you make informed decisions about your privacy.
What Are Cookies: Cookies are small text files stored on your device when you visit websites. They help websites remember your preferences, recognize you on return visits, and provide customized experiences.
Types of Cookies We Use:
Essential Cookies: These are necessary for the website to function properly. They enable core functionality such as security, network management, shopping cart operations, and access to secure areas. The website cannot function properly without these cookies, and they are set by default.
Performance and Analytics Cookies: These cookies collect information about how visitors use our website, such as which pages are most frequently visited, error messages received, and overall site performance. This data helps us improve website functionality and user experience. We use services like Google Analytics for this purpose.
Functionality Cookies: These remember your preferences and choices, such as language settings, region selection, and display preferences. They provide enhanced, personalized features and help remember settings when you return to our site.
Advertising and Marketing Cookies: With your consent, we use these cookies to deliver relevant advertisements, limit how many times you see an ad, measure advertising campaign effectiveness, and track your interests across websites. These may be set by us or third-party advertising partners.
Managing Your Cookie Preferences: You have control over cookie settings through your browser preferences. Most browsers allow you to refuse cookies or alert you when cookies are being sent. However, disabling certain cookies may affect website functionality and prevent you from using some features. You can typically find cookie management options in your browser’s settings or preferences menu.
Third-Party Cookies: Some cookies on our site are placed by third-party services we use for analytics, advertising, and social media integration. These third parties have their own privacy policies governing cookie use.
External Links
Our website may contain links to external websites, including gaming communities, developer platforms, social media sites, partner retailers, review sites, and other resources related to the Ouya gaming ecosystem. While we strive to link only to reputable sources, we want you to understand our responsibilities regarding these external sites.
No Control Over Third-Party Sites: We do not control and are not responsible for the content, privacy policies, security practices, or activities of any third-party websites. These external sites operate independently and may collect information from you according to their own privacy policies.
Your Responsibility: When you leave our website through an external link, we encourage you to review the privacy policy and terms of service of every website you visit. Your interactions with external sites are governed solely by those sites’ policies, not by this Privacy Policy.
No Endorsement: The presence of a link to an external website does not constitute an endorsement of that site, its content, products, services, or privacy practices. We provide these links for convenience and informational purposes only.
Social Media Integration: Our website may include social media features such as share buttons or interactive plugins from platforms like Facebook, Twitter, Instagram, or YouTube. These features may collect your IP address, track pages you visit on our site, and set cookies. Your interactions with these features are governed by the privacy policies of the respective social media companies.
Security Measures
Protecting your personal information is a top priority at OUYA®. We implement comprehensive security measures designed to safeguard your data against unauthorized access, alteration, disclosure, or destruction.
Technical Safeguards: We use industry-standard encryption protocols, including SSL/TLS encryption, to protect sensitive data transmitted between your browser and our servers. All payment transactions are processed through secure, PCI-DSS compliant payment gateways. Our servers are protected by firewalls, intrusion detection systems, and regular security updates.
Administrative Controls: Access to personal information is restricted to authorized employees, contractors, and service providers who need the information to perform their job functions. These individuals are bound by confidentiality obligations and may face disciplinary action or contract termination if they fail to meet these obligations.
Physical Security: Our servers and data storage facilities employ physical security measures including access controls, surveillance systems, and environmental protections to prevent unauthorized physical access to your information.
Regular Security Assessments: We conduct regular security audits, vulnerability assessments, and penetration testing to identify and address potential security weaknesses. Our systems are monitored continuously for suspicious activity or security breaches.
Data Backup and Recovery: We maintain secure backup systems to protect against data loss and ensure business continuity. Backup data is stored securely and subject to the same protection measures as primary data.
Employee Training: Our staff receives regular training on data protection, privacy laws, security best practices, and their responsibilities in safeguarding customer information.
Limitations: While we implement robust security measures, no method of transmission over the Internet or electronic storage is completely secure. We cannot guarantee absolute security, but we continuously work to protect your information using appropriate technological and organizational measures. You also play a role in security by maintaining the confidentiality of your account credentials and promptly notifying us of any unauthorized account access.
User Rights and Choices
We believe you should have control over your personal information. Depending on your location, you may have certain rights regarding the data we collect and maintain about you.
Access Rights: You have the right to request access to the personal information we hold about you. We will provide you with a copy of your data in a commonly used, machine-readable format upon request.
Correction Rights: If you believe any information we hold about you is inaccurate, incomplete, or outdated, you can request that we correct or update it. You can often update account information directly through your account settings.
Deletion Rights: You may request deletion of your personal information, subject to certain legal exceptions. For example, we may need to retain certain data to complete transactions, comply with legal obligations, resolve disputes, or enforce agreements.
Objection and Restriction Rights: You can object to certain types of data processing, such as direct marketing, or request that we restrict processing of your information under specific circumstances.
Data Portability: You have the right to receive your personal information in a structured, commonly used format and to transmit that data to another service provider where technically feasible.
Marketing Opt-Out: You can unsubscribe from promotional emails at any time by clicking the unsubscribe link in any marketing email or by adjusting your communication preferences in your account settings. Even if you opt out of marketing communications, we may still send you transactional emails related to your orders, account, or our services.
Cookie Preferences: You can manage cookie preferences through your browser settings as described in the Cookie Usage section.
Exercising Your Rights: To exercise any of these rights, please contact us using the information provided in the Privacy Questions section below. We will respond to your request within the timeframe required by applicable law, typically within thirty days. We may need to verify your identity before processing certain requests to protect your privacy and security.
Protection of Minors
OUYA® is committed to protecting the privacy of children. Our website and services are intended for general audiences and are not directed at children under the age of thirteen.
No Intentional Collection from Children: We do not knowingly collect, use, or disclose personal information from children under 13 years of age without verifiable parental consent. If you are under 13, please do not provide any personal information on our website or through our services.
Parental Notification: If we discover that we have inadvertently collected personal information from a child under 13 without proper parental consent, we will take immediate steps to delete that information from our servers. If you are a parent or guardian and believe your child has provided us with personal information, please contact us immediately using the contact information provided below.
Age Verification: When collecting personal information, we may request date of birth information to verify that users meet minimum age requirements. Account creation and certain features may be restricted for users who do not meet age requirements.
Parental Controls: Parents and guardians are encouraged to monitor their children’s online activities, use parental control tools provided by Internet service providers and device manufacturers, and educate children about safe online practices and the importance of not sharing personal information without permission.
Teen Privacy: For users between 13 and 18 years of age, we encourage parental involvement in their online activities. Parents should review this Privacy Policy with their teenagers and help them understand how their information is used and protected.
CCPA Compliance
For residents of California, the California Consumer Privacy Act (CCPA) provides additional privacy rights and protections. This section outlines your rights under the CCPA and how OUYA® complies with these requirements.
Your CCPA Rights: California residents have the right to request disclosure of personal information collected, the right to request deletion of personal information, the right to opt out of the sale of personal information, and the right to non-discrimination for exercising CCPA rights.
Information We Collect: As detailed in the “What Information We Collect” section, we collect various categories of personal information including identifiers, commercial information, Internet activity, and inferences drawn from this data.
No Sale of Personal Information: OUYA® does not sell your personal information to third parties. We do not and will not sell the personal information of minors under 16 years of age.
Disclosure for Business Purposes: We may disclose personal information to service providers and business partners for operational purposes as described in the “Third-Party Disclosure” section. These disclosures are made under contractual agreements that protect your information.
Exercising Your Rights: California residents can exercise their CCPA rights by submitting a verifiable request through the contact methods listed in the Privacy Questions section. We will verify your identity before processing requests and respond within 45 days.
Authorized Agents: California residents may designate an authorized agent to submit requests on their behalf. We may require proof of authorization and may also require you to verify your identity directly with us.
Non-Discrimination: We will not discriminate against you for exercising your CCPA rights. You will not be denied goods or services, charged different prices, or provided a different level of service solely because you exercised your privacy rights.
GDPR Compliance
For users located in the European Economic Area (EEA), United Kingdom, or Switzerland, the General Data Protection Regulation (GDPR) provides comprehensive data protection rights. OUYA® is committed to complying with GDPR requirements.
Legal Basis for Processing: We process your personal data based on various legal grounds including performance of contract (when processing orders), legitimate interests (improving our services and website), consent (for marketing communications), and legal obligations (tax and accounting requirements).
Your GDPR Rights: Under GDPR, you have the right to access your data, rectify inaccuracies, erase your data (“right to be forgotten”), restrict processing, object to processing, data portability, and withdraw consent at any time without affecting prior processing.
International Data Transfers: If we transfer your data outside the EEA, we ensure appropriate safeguards are in place, such as Standard Contractual Clauses approved by the European Commission or other legally recognized transfer mechanisms.
Data Protection Officer: For GDPR-related inquiries, you may contact our data protection team using the contact information provided below.
Supervisory Authority: You have the right to lodge a complaint with your local data protection supervisory authority if you believe we have violated your data protection rights.
Automated Decision-Making: We do not engage in automated decision-making or profiling that produces legal or similarly significant effects on you.
How Long We Keep Your Information
We retain personal information only for as long as necessary to fulfill the purposes for which it was collected and to comply with legal, accounting, or reporting requirements.
Account Information: We retain account information for as long as your account remains active. If you close your account, we may retain certain information as required by law or for legitimate business purposes such as fraud prevention and record-keeping.
Transaction Records: Purchase history and transaction records are typically retained for seven years to comply with tax, accounting, and legal requirements.
Marketing Data: If you opt out of marketing communications, we maintain a record of your opt-out preference indefinitely to honor your request.
Technical Data: Server logs and technical data are typically retained for a limited period, usually between 12 to 24 months, unless longer retention is required for security or legal reasons.
Inactive Accounts: If your account has been inactive for an extended period, we may delete or anonymize your personal information after providing advance notice when possible.
Deletion Requests: When you request deletion of your personal information, we will promptly delete or anonymize your data except where retention is required by law or for legitimate business purposes such as completing transactions, resolving disputes, or enforcing agreements.
Policy Updates
We may update this Privacy Policy periodically to reflect changes in our practices, technology, legal requirements, or other operational reasons. It is important for you to stay informed about how we protect your information.
Notification of Changes: When we make material changes to this Privacy Policy, we will notify you by prominently posting a notice on our website homepage, sending an email notification to registered users, or through other appropriate communication channels. The effective date at the top of this policy will be updated to reflect when changes take effect.
Your Continued Use: Your continued use of our website and services after changes to this Privacy Policy are posted constitutes your acknowledgment and acceptance of the updated policy. If you disagree with changes, you should discontinue use of our services and contact us to close your account if desired.
Review Regularly: We encourage you to review this Privacy Policy periodically to stay informed about how we collect, use, and protect your information. Significant changes will be clearly communicated, but minor updates may be made without individual notification.
Historical Versions: Upon request, we can provide you with previous versions of this Privacy Policy for your records and review.
Privacy Questions
If you have questions, concerns, or requests regarding this Privacy Policy or our privacy practices, we encourage you to contact us. Your privacy matters to us, and we are committed to addressing your inquiries promptly and thoroughly.
Contact Information:
- Email: Support@ouyastore.com
- Phone: 156-0881-6141
- Mailing Address: OUYA® Privacy Team, 1424 4th Street, Suite 300, Santa Monica, CA 90401, United States